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Clear introduction

What is the post about. Anecdote or explain why I'm an authority. Make clear why someone should keep reading. 

What is the problem you are trying to solve. Focus on one problem. Have a keyword in the first 100 words

Use headings

Use subheadings

use short paragraphs. Write in plain english, no purple prose, no intricate metaphors. Keep it simple. Always. One point per sentence

state the obvious. It offers value. Don't be afraid to repeat content from an earlier post

Use compelling images, but they should relate to the contents of the post

Have a conclusion

Tie things up at the end with a conclusion summing up the points make it TL:DR, because they will

Call to action at the end

Suggest topics for further discussion. Make the call to action clear and direct. One call to action too